U- blox was founded in 1997 and is headquartered in Switzerland. At the beginning of its establishment, it was only a school-run factory at the University of Zurich, several professors from the University of Zurich and Edzard Reuter, who was the CEO of the German Daimler-Benz car company. Mr. joint venture.

The company entered the GPS industry by using other manufacturers' GPS chips to design and produce GPS modules, focusing on the car GPS market. After a small achievement, he began to get involved in chip design. Since then, in cooperation with Atmel, U-blox has provided GPS receiving algorithms, and Atmel is responsible for the design and production of chips. This cooperation enabled U-blox to successfully transform into a GPS chip supplier and continue to produce GPS modules using its own chips, which has achieved great success in the European automotive GPS market. Atmel was very optimistic about U-blox at the time, and considered the acquisition of U-blox, but at the time because the price did not talk, did not succeed. In a twinkling of an eye, U-blox has become a strong man. Obviously, he is no longer willing to be chip-designed and produced by Atmel. He started designing his own chip. In 2006, he successfully launched the U-blox5 series chipset, which is forward-looking and compatible with the US GPS satellite system. The EU Galileo satellite system engine has a data refresh rate of less than 1 second, 50 milliwatts of ultra-low power consumption and up to -160 dBm of SuperSense tracking sensitivity and other leading performances. In 2007, 10 years after the company was founded, it was successfully listed on the Swiss Stock Exchange. Today, U-blox is a benchmark in the GPS industry. It is a member of the European Car GPS Navigation Committee and the Galileo Committee. It is involved in the development and revision of European automotive GPS navigation standards.

In the traditional advantage market of the car, the original GPS pre-installation market of luxury cars such as Mercedes-Benz, BMW, Ferrari, Porsche, Audi, Regal, etc., mostly adopt U-blox 5th generation chips. After 2008, U-blox5 began to swallow up the handheld device market with its excellent and stable performance. Cars and other car-mounted GPS equipment vendors and handheld device manufacturers also adopted this chipset, which is evenly divided with SiRFIII. GPS chip market share.

In September 2009, U-BLOX announced the upgrade of its CMOS core technology to the U-BLOX 6 platform. Products based on this platform will have intelligent power management functions, and power consumption requirements will be greatly reduced. For GPS applications where power consumption is critical, these innovations will significantly extend battery life. The number of correlators for the capture engine in the new chip has expanded to more than two million, improving the weak signal capture capability while reducing the initial positioning time.

u-blox is product portfolio consists of GPS Chips, WI-FI, Bluetooth or cellular network.