Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Since 1973 the Bunny has evolved to keep up with the times. His evolution, however, also runs parallel to the consistent improvements in the quality and power of Duracell batteries and products. Today, the Duracell Bunny is one of the most widely recognized brand icons across the globe.

Duracell Quality Assurance exceeds the requirement of the ISO 9000 standards, and specifies the highest quality of raw materials, rigorous testing and inspection of performance and energy usage. Each single Duracell battery is quality checked before leaving the plant to ensure maximum performance.

Duracell’s unique “POWERCHECK?” allows consumers to instantly verify a Duracell battery’s power level to be given a second life in another device with lower energy needs. This creates value for their consumers and helps to reduce waste. For decades now, Duracell superior alkaline batteries are free of any heavy metal.

Duracell is the number one battery brand recommended by the world’s largest device manufacturers because of superior, long-lasting performance and high quality product experience for consumers.